Exciting news for fans of Netflix’s runaway animated hit KPop Demon Hunters—the franchise is expanding beyond screens and soundtracks into real-world toys and collectibles courtesy of Mattel and Hasbro.
Netflix has officially partnered with Mattel and Hasbro as global co-master toy licensees to launch a wide range of products inspired by the film’s characters and world, set to hit stores throughout 2026.
Here’s what’s coming:
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🎎 Mattel Dolls & Figures — Fashion dolls featuring the HUNTR/X trio like Rumi, Mira, and Zoey, individual poseable figures, Little People sets, and character accessories modeled after their iconic outfits and weapons.
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🪩 American Girl KPop Demon Hunters Dolls — Larger 18-inch dolls with character-accurate looks and gear available for preorder now, with shipping expected later this year.
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🧠 Hasbro Play & Role-Play Line — Includes role-playing weapons (like foam swords and spirit blades), lightsticks for fans, Furby Furblets collectible plush toys, and interactive items.
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🎲 Fun & Games — A special Monopoly Deal: KPop Demon Hunters version and themed board/card games are part of Hasbro’s lineup.
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🃏 Classic Games & Accessories — UNO decks, keychains, Polly Pocket-style items, and more merchandise are also in the works from Mattel.
📅 Release schedule:
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Some items (like the HUNTR/X American Girl dolls and three-pack collectibles) went up for preorder late in 2025 and are shipping into 2026.
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Most of the toy lineup is expected to roll out spring through holiday season 2026 at major retailers.
This is a big step for the KPop Demon Hunters franchise, turning its beloved characters and music into tangible collectibles and playthings that fans of all ages can enjoy.
